5 QUESTIONS TO ASK BEFORE CHOOSING AN AGENT TO SELL YOUR HOME

Selling your home is a big deal. Whether it's your starter flat, your forever family home, or a smart investment property - who you choose to represent you in the market can make all the difference. At Wakefields, we believe that informed sellers make better choices. So, before you sign on the dotted line, here are five essential questions to ask any real estate agent you're considering:

1. Is this agent (and agency) registered with a Fidelity Fund Certificate?

This is your first non-negotiable. A valid Fidelity Fund Certificate (FFC) isn't just a piece of paper-it's proof that the agent is legally allowed to operate in South Africa. It also gives you protection as a consumer. If an agent can't produce their FFC, keep looking.

2. Does this brand have a reputation for reliability and trustworthiness?

You're not just hiring an agent-you're aligning yourself with their brand. Does the agency have a long-standing reputation for ethics, transparency, and results? Look for brands that are known in the community, with solid track records and good word-of-mouth.

3. Is this agent knowledgeable and well-trained?

Property is ever-changing, and your agent needs to stay ahead of the curve. Ask about their training, local market knowledge, and how they keep up with industry trends. A well-informed agent won't just list your home, they'll strategise the sale.

4. Does this agent understand what motivates my sale?

Every home has a story, and so does every sale. Whether you're downsizing, relocating, or selling due to a change in circumstances, your agent should take the time to understand what's driving your decision. That insight helps them tailor the marketing and approach to suit your goals.

5. Will this agent look after my best interests?

You want an agent who's not just chasing a commission but truly working for you. Are they honest about the market? Do they give you sound advice even if it's not what you want to hear? Will they keep you updated and make the process less stressful? These things matter.

Selling a home is emotional, financial, and often a little overwhelming. The right agent will walk the journey with you...not just hand you a signboard and disappear.

At Wakefields, we pride ourselves on ticking every one of these boxes, and even a few more. If you're thinking about selling, let's have a conversation. The right fit can make all the difference.