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RESIDENTIAL FIRST...AND NOW COMMERCIAL AND INDUSTRIAL

'We do real estate right' is Wakefields Real Estate's core belief, and just as they've done just that with residential property, they intend to take that ethos into commercial and industrial real estate.

It stands to reason that after 77 years in the residential property industry in KwaZulu-Natal, family-owned and managed Wakefields Real Estate is one of the province's most recognisable and respected brands. Wakefields is essentially a household name for buyers and sellers alike in the residential property market. 

But like any strong brand, Wakefields constantly explores ways to respond to the needs of a changing world, and how to enhance the customer experience. Today, the spheres of residential and commercial property are more closely aligned, and it makes perfect sense for Wakefields to expand the Group mandate into the realm of commercial and industrial property (C&I). 

Wakefields prides itself on a strong, well-respected training division, and as Wakefields' CEO Myles Wakefield says, "Training is one of the fundamentals of our brand. We get it done properly, and no Wakefields' agents go into the field without that superior grounding. Just as with our residential sales consultants, our commercial and industrial sales consultants start with a passion for property, and follow that up with a thorough understanding of the nature of that sector of the market. Whether new agents or existing residential or C&I consultants, training will be a cornerstone of this expansion of our portfolio.”

At the heart of any property transaction, are relationships. One of the drivers for Wakefields furthering their involvement in the commercial and industrial sector, is clients who have long-established relationships with Wakefields, and are now able to deal with that brand, branch and even sales consultant for their C&I sales, purchase and rental needs. Each Wakefields branch will include C&I consultants as part of the team, so clients will benefit from convenience as well as dealing with a tried and trusted brand. 

If you are interested in joining the Wakefields C&I sales team, please send your application and CV through to the company CEO Myles Wakefield on myles@wakefields.co.za


25 Aug 2016
Author Anne Schauffer
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